Marketing sites & CMS
Information architecture, responsive UI, component patterns, and CMS handoff — structured so humans and crawlers read the same hierarchy.
It always starts with the website.
Livingston Web Services focuses on mobile-first web design, AI optimized copy that gets you cited, SEO, and ASO - plus analytics & dashboards and conversion optimization. So you don't have to guess if your website is working for your users, you'll know.
Services
Three lanes, one thread: surfaces people trust within five seconds (web & stores), demand you can see in search (SEO & ASO), and proof in the numbers (analytics & conversion optimization).
Web design, SEO & ASO
SEO program
Technical audits, indexation and redirect hygiene, on-page templates, schema where it earns clicks, and a keyword-to-URL map your team can run on a cadence.
App Store Optimization
Listing narrative, keyword sets, screenshot and preview flows, and release-notes rhythm — aligned to acquisition goals and what you already say on the web.
Analytics & dashboards
Measurement design
Event taxonomy, parameters, consent-aware tagging, and QA so acquisition, product, and revenue events line up — before you redesign a dashboard that still cannot answer basic questions.
Growth & exec views
Dashboards for funnel health, channel mix, cohorts, and ASO/store metrics — opinionated layouts with definitions baked in so meetings start with the same numbers.
Instrumentation retainer
Ongoing tag reviews, broken-event triage, and new surface coverage as you ship — paired with lightweight change logs marketing can trust.
Conversion optimization
Landing & funnel experiments
Hypothesis backlog, variant design, and test plans tied to search and campaign segments — with guardrails so you are not “optimizing” noise.
On-site CRO pass
Heuristic review of key paths, copy and layout recommendations, form friction checks, and follow-up instrumentation so lifts show up where leadership looks.
Performance for conversion
Core Web Vitals and perceived-speed work where it affects bounce and checkout — images, fonts, critical rendering, and regression checks after deploy.
How we think about growth
Livingston Web Services treats web design, SEO, and ASO as the public layer — and analytics & dashboards plus conversion optimization as the feedback loop. Build, measure, learn, repeat.
We bias toward surfaces you can iterate: semantic structure, store and SERP alignment, events that map to revenue stages, and dashboards that survive the next reorg.
Based in the Philadelphia area, working with teams locally and remotely.
- Web and store listings shaped for the same positioning story
- Measurement designed before the dashboard screenshots ship
- CRO hypotheses tied to segments you can actually reach
Typical engagement flow
01
Surfaces & measurement diagnosis
Web and app store presence, search and listing gaps, analytics coverage, and conversion paths —
documented as one prioritized backlog.
02
Design, build & optimize sprints
Templates, listings, experiments, and dashboard slices shipped in an order you can launch and read
in the same week.
03
Measure & iterate
Search Console, analytics events, and rank tracking reviewed on a rhythm you choose — then we
refine.